Designful Companies = CoworkingNetworks
How do you create a culture of innovation? By recognizing one simple fact: If you want to innovate, you’ve got to design. Design and design thinking are the tools that create new products, new services, new business models, new markets, and new industries. The best way to leverage innovation—as outlined in Marty Neumeier´s latest book—is to build a “designful company”.
„Business leaders across industries are recognizing that “old school” management isn’t up to the task of nonstop innovation. As a result, companies that were once run from the top down are steadily shifting to a more networked style of management in which employees and customers play a greater role in driving innovation.“
As Coworking Networks start with a bottom-up culture they should be able to become designful companies from the beginning. The challenge will be to keep this spirit up when they grow.